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One-Line Bio

C-Suite career catalyst: Exec coach, personal brand strategist, career communications expert


Known as The CEO Coach, Deb is Reach Master Brand Strategist, speaker, educator, and co-author, with William Arruda, of 'Ditch. Dare. Do! 3D Personal Branding for Executives.' Her passions are innovation, people, and the power of branding—and visionary, gutsy leaders with a strong profit motive, a social conscience, and a sense of humor are her sweet spot (as she always says, 'Sharks and suits need not apply!').

These bold, scrappy, hungry innovators who build today's best companies appreciate Deb's master-level, knock-your-socks-off branding and communications coaching. It sets them firmly on track to becoming even more influential, indispensable, and incredibly happy at work—positioned to thrive in today's "So what? Make me care! Do it fast!" marketplace. "I get to help the coolest people move faster, earn more, have fun, and change the world!" she exclaims. "I love my job!'

A long-time innovator in the career industry, Deb was recognized for "sustained, enduring, and innovative contribution" as the first recipient of the Dick Bolles' Career Management Alliance "Parachute Award." Her work is featured in 30+ career books, and has been in the Washington Post, The Wall Street Journal,,, and other major media.

A love of language, passion for change, tough-love coaching style, and sense of the ridiculous run DNA-deep—traits inherited from social-activist librarian parents, and skills learned as the eldest of their nine rambunctious children!

Deb once took a fun political quiz that pegged her as a 'liberal leaning libertarian.' "That contrarian label," she says, "may help to explain my 'profit with a purpose' vision and my unabashedly idealistic (and practical) mantra—'Changing the world one executive at a time!"